Home Helpers
2716 Coloma Road, Placerville
916-792-1041

Answers by Martin Pawson. 

Describe your business. Did you find it, or did it find you?

I owned a large manufacturing business for 23 years and lost it in the recession. After a few years of working for a manufacturing company, I never lost the desire to be back in business for myself. However, I always said manufacturing has no soul and wanted to own a service-related business—one that improves the quality of life for seniors. That’s when I started to become more aware that over 90 percent of elderly people live at home, and not in assisted living, and there is a real need for help. Most elderly people struggle with day-to-day chores and require daily assistance. Studies show that elderly people are healthier, live longer and happier in their own homes; our goal is to keep them there for as long as possible. We provide a comprehensive care solution program that turns a promise into a service—it wraps the customer in a circle of care. The comprehensive care, combined with non-medical caregiver care, assists elderly clients in maintaining the highest level of independent living 24/7, and also gives their loved ones peace of mind and freedom.  

Why is your staff the best in the business?

All my staff go through comprehensive background and drug testing and are CPR certified. The most important value, however, is that they all have the desire to help when help is needed and be family when family cannot be there. 

What life accomplishments are you most proud of?

Immigrating to the U.S. in 1982 when I was only 23, and starting a family and business at the same time.

What’s your favorite local business other than your own?

Waterfall Salon and Day Spa.

And finally, customer service is…?

The ability to respond to a situation fast, efficiently and seamlessly.