Describe your business. Did you find it, or did it find you?

Face in a Book exists for two reasons: for the love of books and for the love of the community. We are a general bookstore with all new books; in addition, we carry unique gift items, from travel accessories to journals and greeting cards. I’d always wanted to own a small business in our community, where I would have the opportunity to interact with people and offer them something special. While lamenting over the closing of Borders with a friend last summer, I recall telling her that bookstores were closing because people were spending too much time on Facebook and that they should get their “face…IN a book!” The name…and the idea stuck!

How are you involved with the both the community and the customer?

We are involved with the community in two ways. First, we carry items in the store from local authors – including Cindy Sample, Amber Garza, Lori Mortensen and others – and businesses. We also offer coffee and tea from local roasters El Dorado Coffee and Tea. Secondly, we are partnering with local community groups Hands for Hope and Run for Courage to carry their hats and T-shirts. Customers are the heartbeat of our store! We will do whatever we can to find just the right book for people. If we don’t carry something, we have the ability to order nearly 9 million titles, and there is no charge for shipping items to the store.

What’s your favorite childhood memory?

Other kids had a favorite toy…I had books! A favorite memory is reading Nancy Drew books while lying on my stomach in my father’s Ford pickup truck when it was winter. Outside it was freezing, but with the windows rolled up and the sunlight pouring in I was 100-percent cozy. You can never go wrong with a comfy seat and good book!

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