DeVons Fine Jewelers
1151 Galleria Blvd, Roseville
DeVons Jewelers is a multi-generational
family tradition of fine jewelry started by the Merksamer family in 1929
in Sacramento, California. Still headquartered in its hometown, DeVons
operates ten fine jewelry stores in Northern California and Nevada.
Our philosophy has always been to put our customers first by providing unsurpassed service and selection. We are proud to offer the highest quality bridal and fashion jewelry, large selections of loose diamonds, and unique styles not found elsewhere. In addition, our sales staff is expertly trained and passionate about providing the education and information you need when purchasing diamonds and other precious items.
Unlike most jewelers, DeVons avoids the so called "branded" jewelry and
bridal lines that most retailers carry. Although we have tried them in
the past, we believe they do not offer the best values for our
customers. Jewelry brands spend an enormous amount of money on marketing
and advertising their own merchandise which can add as much as 30% to
the cost over and above the actual metal and diamond content. DeVons has
been in the jewelry business for over 90 years and continually seeks
out the very highest quality designers and manufacturers of bridal
jewelry. We utilize numerous international and domestic designers that
we have used for decades as well as prominent new designers who offer
the most beautiful and innovative styling possible. We go directly to
the source, always hand selecting styling that is distinctive and
unique. We do the same with our diamonds, buying directly from
international manufacturing site holders or direct growers in the case
of laboratory produced diamonds. Every diamond we purchase is examined
by DeVons experienced diamond buyers. When you choose your jewelry from
DeVons you are taking advantage of our multi generational history of
understanding how to bring the best quality, styling and values to our
customers.
Our philosophy has always been to put our customers first by providing unsurpassed service and selection. We are proud to offer the highest quality bridal and fashion jewelry, large selections of loose diamonds, and unique styles not found elsewhere. In addition, our sales staff is expertly trained and passionate about providing the education and information you need when purchasing diamonds and other precious items.
