This is Hammer & Nails, the brainchild of Hollywood screenwriter and entrepreneur Michael Elliot, who felt out-of-place and uncomfortable in traditional female-centric nail salons. Knowing full well that he wasn’t alone in his thinking, Elliot envisioned a decidedly more male-centric environment for hand, foot, hair and facial grooming, albeit gender-neutral.

A man cave, if you will, complete with all the accouterments of comfort and luxury: Oversized leather chairs. Dark wood and low lighting that would offer solace at any time of day. Personal 32” flat-screen televisions positioned above each chair. Each client would have their own remote and set of headphones. There would not be any manicure tables or pedicure spa chairs.

Hammer & Nails wouldn’t look or feel like a nail salon; its focus would be on wellness. Clients would leave this unique hand and foot grooming shop with more than just well groomed hands and feet; they would leave with healthy hands and feet.