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Introducing Mel Amatulli, Kaleb Wallen, and Steve Wallen: Steve Wallen Swim School

10608 Industrial Avenue, Suite 150, Roseville, 916-794-7977, wallenswim.com


Describe your business. Did you find it, or did it find you? 

It found us! We were all competitive swimmers growing up, and our passion for the sport led us to pursue a career in swimming and teaching swim lessons.


What was the first job you ever had, and what did you learn from the experience?

Our first jobs were all in some capacity of customer service. We learned that even if you can’t please every single customer, never stop trying your best to do so. Customers always come first!


How are you involved with both the community and your customer?

We like to get to know people—their different experiences, opinions, and needs.


Why is your staff the best in the business?

All of our swim instructors are personally trained and supervised by our owners. Our philosophy is based on over 40 years of experience teaching swim lessons and coaching swim teams. Our instructors go through extensive one-on-one training in order to meet our demanding standards, and we employ one of the most popular and respected swim instruction models in the country. What’s more, we always try our best to let them grow and become even better. 


Where do you go when the going gets tough?

To the ocean!


What’s your biggest job perk?

We love seeing children having fun in the water and becoming safe in the pool at a very young age.


What’s your favorite local business other than your own?

Kid’s Camp. We’re close with the owner and even taught her kids how to swim. 


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