I have been happily addicted to frozen yogurt since my teenage years and consider myself somewhat of a froyo connoisseur.

The fact that the winter skies were pouring their misery upon the streets of Roseville proved no deterrent for the acquisition of my favorite frosty treat. The destination: OMG! Yogurt, named after another popularized abbreviation in this Twitter-dominated age. Tucked away next to the Raley’s off Cirby, the shop proved a cheery respite from the storm raging outside. In a market flooded with franchises, OMG! provides a welcome return to the family-owned shops that are devoid of corporately constructed concoctions. I like to make my own, and OMG! provides a wide range of gourmet flavors that are priced by weight regardless of cup size. Still in the holiday spirit, I chose a mix of their Peppermint and Sugar-Free Brown Sugar (oxymoron?) flavors, while my mom (also a huge froyo fan) went for the summery Tart Watermelon and Plain. OMG! offers a wealth of toppings to adorn your personalized treat, as well as a tempting mix of baked treats, all-fruit smoothies, shaved ice and specialty froyo cookies. All of which may leave you ISO (in search of) their goods year-round. OMG! Yogurt, 1200 Cirby Way, Roseville, 916-789-9664; 6696 Lonetree Boulevard, Rocklin, 916-773-3664, omgrocklin.com.