Since 1979, with the establishment of its first store in Berkeley, CA, Site for Sore Eyes has gained a reputation for providing exceptional service in everything from quality eyewear to professional eye exams (which are provided by Independent Doctors of Optometry conveniently located inside Site for Sore Eyes). Today, this franchise has expanded to over 40 stores, each conveniently located and staffed with courteous salespeople and opticians to serve the eye care needs of the Northern California region.