106 North Sunrise Avenue, Suite C6, Roseville, dnadance.co

Describe your business. Did you find it, or did it find you? 

We’re a boutique dance collective focused on providing a competitive edge for students who wish to grow their fundamental technique or for those pursuing the next step in the dance industry. After working in various large recreational dance studios across California and the East Coast, we all had a similar desire to be a change agent in the local dance studio/company scene and build something where current industry education and families were at the cornerstone. We wanted to build closer relationships to our dancers, families, and the community by creating a small, safe, and innovative environment for dancers. 

How are you involved with both the community and your customer?

We plan to have students perform at community events (parades, festivals, recitals, competitions, etc.). We also volunteer our time teaching dance programs via master classes and arts-focused enrichment programs at local elementary schools. 

What life accomplishments are you most proud of?

Amber: Having my daughter Penelope. She has been my biggest triumph and tested my strength in every facet of my life: personal, emotional, and professional. 

Derek: Winning Hip Hop International with Chapkis Dance and competing in the world hip hop category; it was a once-in-a-lifetime experience. 

Danielle: Traveling overseas to India and China and spreading the love of dance with the Sacramento Kings dance team. It was a humbling and incredible experience that I’ll forever cherish and be proud of. 

 

What’s your biggest job perk?

The relationships! We love our DNA family, and the golden rule is constantly in play in every decision. We treat our dancers with respect, love, and dignity but also push them to limits they didn't know they had. The feedback loop is crucial, especially in dance, and while we certainly give it to our dancers, we expect the same in return from our families.