As the season of giving comes to a close, we often get back into the swing of things without thinking that help is still needed in a big way. When it comes to giving blood, donations typically drop at the start of a new year, hence why January is National Blood Donor Month. "Every two seconds, someone needs blood, and there is no artificial substitute—only another person can give this gift," explains BloodSource Communications Manager Vicki Wolfe. "Blood is a perishable product with a shelf life of only 42 days, so the blood supply must constantly be replenished to help meet the needs of patients," adds Christine Welch, communications manager for American Red Cross California Blood Services Region. If you're hesitant to give blood, keep in mind that even the possibility of saving lives is worth a slight pinch. Bring along a book or music, and relax—donor center volunteers are there to help you feel comfortable. Less than four out of 10 people are able to donate blood at any given time, making it imperative that eligible donors set aside time to help. Those unable to donate can still help, however. According to Wolfe, "People can volunteer with BloodSource, be ambassadors for a safe and plentiful blood supply, or accompany friends and family members to a donor center." Welch also encourages individuals to set up a “SleevesUp” virtual blood drive (redcrossblood.org/sleevesup) through the American Red Cross, where you can invite friends and family to donate and set collection goals in your name or the name of a loved one.

By Emily Peter