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Introducing Park Watch Report

Aug 29, 2016 09:33AM ● By David Norby

Ben Hoover

Park Watch Report, LLC
Colfax, 530-878-4750 
[email protected] 


Did you find your business, or did it find you? 

Park Watch Report was the product of necessity. There was a divide between park management and the public, and it wasn’t until a group of park volunteers addressed the issue that it was solved. An incident occurred at a local park that resulted in multiple people being seriously injured and a horse being euthanized, because critical maintenance information had not been conveyed to park management. A group of eight women, mostly equestrians, pooled their money, hired a programmer and introduced a new website called Park Watch where information related to safety, maintenance and the environment could be reported electronically and received immediately by park management. Several California State Parks agreed to test the new format, and they liked it. The development rights to Park Watch were sold in 2014, the software was reprogramed, a phone app was added, and Park Watch Report was incorporated. Today, Park Watch Report has hundreds of parks that offer more than just reports. These parks specifically wanted maps, a calendar, alerts and park news available to park visitors at all times.   A park that is not listed will still receive reports, and a park visitor can send a report from any park anywhere in the U.S., even if cell reception is minimal. I joined the company in 2015 as the director of marketing. This job fits my personality and my passion for mountain biking and the outdoors. In fact, my mountain bike is a critical marketing tool, as promoting Park Watch Report takes me to trails everywhere and introduces me to both safety issues and environmental concerns frequently caused by that original disconnect between the public and park management. I am happy to offer a solution.

What was the first job you ever had, and what did you learn from the experience?

My first job was at a farm supply company. I learned what it means to offer genuine customer service.

Where do you and your family go locally to have fun?

When I was younger, we would spend time camping in Coloma on the American River. We took guided rafting trips, met other campers, looked for crawdads at night, and watched rafters try to make it through a set of rapids called Trouble Maker.


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