DESIGNER LABELS FOR LESS:

The mother and daughter duo of Debbie and Jenni Lynn opened Jenni Lynn Boutique in 2007. In 2013, the store moved to a bigger location, nearly doubling the space. They consign and sell an enormous number of handbags, and at any time can have more than 100 bags on the floor, just ready to find a home. Popular designer brands include Coach, Dooley & Bourke, Salvatore Ferragamo, Michael Kors and more. Overall, the store inventory typically runs at more than 4,000 items. And each week, they post the new inventory to the store’s website. Debbie and Jenni have a long-standing offer that if you join their email list, you’ll immediately score $5 to spend at the boutique. Other customer benefits include a frequent buyers club that turns purchases into gift certificates, as well as birthday gifts delivered in your birthday month. This is one place where it literally pays to shop! Location: 3490 Palmer Drive, Suite 3B, Cameron Park, 530-672-2844, jennilynn.biz
//  ALSO CHECK OUT: Ambiance the Collection at 262 Main Street, Placerville, 530-344-7087, facebook.com/ambiancethecollection; Mirror Mirror Fashion at 3300 Coach Lane, Suite B8, Cameron Park, 530-676-4511, facebook.com/mirrormirrorllc; and Country Elegance at 4496 Missouri Flat Road, Placerville, 530-622-9338, countryeleganceplacerville.com

Sole-Seeking Comfort:

It’s hard not to run to a store with a tagline: “Where Old-Fashioned Service Never Goes Out of Style.” Here at Evergreen Footwear, you’ll find just that—style and expert knowledge of shoes. Just as nice is there selection—find major brands such as UGG, New Balance, Birkenstock, Klogs, Taos, Dansko, Merrell and many more. Don’t forget about socks, accessories, insoles and purses…they have those too. Visit their website to find a 10-percent off coupon for any one regularly priced item. Location: 1224 Broadway, Suite B, Placerville, 530-626-0693, evergreenfootwear1.com
//  ALSO CHECK OUT:  Gold Country Run + Sport at 4370 Town Center Boulevard, Suite 150, El Dorado Hills, 916-303-4786, goldcountryrunandsport.com

Fair Trade Fashion:

Founded by Jed and Danielle Thorne, Eco Logical offers only fair trade, local, sustainable and handmade products. Fair trade is a movement that aims to help artisans in developing countries create better trading conditions and promote sustainability. The store offers products including authentic Mexican hammocks, handmade wind chimes, woven baskets and more. No matter what you find, it will be truly one-of-a-kind. Location: 320 Main Street, Placerville, 530-303-3190, facebook.com/ecologicalshop
//  ALSO CHECK OUT: Global Good Fair Trade at globalgoodfairtrade.com (online boutique based in Placerville)

Vintage Jewelry

Kaye Irwin, a graduate gemologist at Goldsmith Gallery Fine Jewelers says, “We have a great selection of new and vintage rings with Victorian styling. We also stock more unusual gems like pink and green tourmaline, peridot, and fancy sapphires. Right now, we have fabulous rubies, emeralds, aquas and blue zircons.” Goldsmith Gallery is a full-service jeweler offering jewelry repairs, watch repairs and custom designs. Location: 3951 Missouri Flat Road, Placerville, 530-621-1188, goldsmith-gallery.com
//  ALSO CHECK OUT:  Randolph Jewelers at 375 Main Street, Placerville, 530-622-3787, randolphsjewelry.com; and Ancient Gold Jewelers at 400 Main Street, Placerville, 530-626-8753, ancientgoldjewelers.com

A Perfect Pair of Jeans:

Established in 1974 by long-standing Placerville residents Rosamond and Bob Gier who wanted to bring more fashion-forward clothing and accessories to their hometown, Off Broadway Fashions continues to impress local fashionistas of all ages with their superb selection of in-style-now attire. Like the name implies, the boutique is located on Broadway and offers shoppers not only several lines of designer denim—such as French Dressing, Not Your Daughter’s Jeans, Jag Jeans and Impulse—but also an array of accessories to complement any wardrobe. It’s clear the community agrees, too—the shop won “Best Boutique to Shop” in Style’s 2013 Readers’ Choice Awards. Location: Off Broadway Fashions, 1245 Broadway, Placerville, 530-622-9767, offbroadwayfashions.com  
//  ALSO CHECK OUT: Sass Boutique at 4270 Mother Lode Drive, Shingle Springs, 530-677-2988, sassstore.com; Blue Skies at 466 Main Street, Placerville, 530-622-1589, blueskiesclothing.com; and The Clothes Mine at 60 Main Street, Suite 2, Sutter Creek, 209-267-0417, theclothesmine.com

More Than Just a Feed Store!

You wouldn’t immediately think that the place where you go for a great selection of pet food and supplies would also be a great place to find fashionable denim. Lees’ Feed and Western Store carries Miss Me Jeans, which offers a variety of cuts and styles that will fit all tastes and budgets. “With such a varied inventory, we have customers that come to us for the best prices and selection,” says owner Mike Lee. Location: 4110 Mother Lode Drive, Shingle Springs, 530-677-4891, leesfeed.net