Describe your business. Did you find it, or did it find you?

I make people feel, look and be beautiful and healthy. My business is an evolution of my own experiences and studies in wellness and enlightenment. I suppose it’s a kind of a chicken and the egg situation; it’s difficult to know which came first, as is any career that’s also a passion.

How are you involved with both the community and your customer?

Our customers help us be eco-conscience, by using their organic Alchemy bags instead of paper ones and recycling their product containers. For every “like” Alchemy’s Facebook page gets we donate a tree to Trees for the Future; in October we got enough for a forest. I’m also involved with Rotary and the chamber of commerce, so we help out with their projects too.

Why is your staff the best in the business?

My staff is amazing because we’re constantly learning new techniques and theories. We receive advanced education at least once a quarter and travel to the top spas to learn new treatments. We support and encourage each other to be the best.

Where do you go when the going gets tough?

I go to yoga, then the sauna, followed by a massage and facial. I guess I practice what I preach; nothing helps me release stress and regain balance better than a spa day.

What’s your favorite place to eat out locally?

Sutter Street Grill for breakfast, Karen’s Bakery for lunch, Sutter Street Steakhouse for dinner and Sammy’s for drinks and snacks.

And finally, customer service is…?

Knowing each customers’ needs and wants are unique and important, then being able to provide them the most luxurious, reliable and cost-effective services and products to help them attain their goals.

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