Describe your business. Did you find it, or did it find you?

Cryotherapy is localized or whole-body exposure to cold temperatures, promoting the healing of strains, sprains, aches or pains. The various items in our product line generate extremely cold temperatures, up to four times colder than standard ice packs and ice baths. Exposure for a very short duration in dry air can result in short- and long-term cessation of pain and promote recovery without shocking the body’s core temperature. Cryotherapy centers are readily available in Europe but have not had a mainstream presence in the U.S., until now!  US Cryotherapy is the first cold therapy treatment center in the nation, with a focus on faster recovery and better health. After testing out the treatment in Prague, my father became extremely passionate about bringing Cryotherapy here. Shortly after, my dad, two brothers and I created US Cryotherapy. We’re extremely proud of bringing this state-of-the-art technology to the U.S. and the community of Roseville.

How are you involved with both the community and your customer?

I am involved with the Roseville Chamber of Commerce, the Roseville Rotary Club and with various charities.    

Why is your staff the best in the business?

They are customer-service oriented, hardworking and always willing to go the extra mile. I wouldn’t trade them for the world!

What’s your biggest job perk?

Working with my family.

Where do you and your family go locally to have fun?

William Land Park, Fairytale Town and the Sacramento Zoo.

What’s your favorite childhood memory?

Going abalone diving off the coast of Mendocino with my father and two brothers.  

What’s your favorite local business other than your own?

I am a fan of all small businesses; I have a greater appreciation for the hard work it takes to build a business from the ground up.

If you could be any other profession what would it be?

A professional baseball player.

And finally, customer service is…?

Understanding our customer’s needs and trying to fully serve them.

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