Describe your business. Did you find it, or did it find you?

I am a signature colorist and stylist at Bella Capelli, an Aveda concept salon and day spa featuring plant- and flower-derived products – from hair care to makeup, skin and body. Both user-friendly and environmentally safe, Aveda has an unsurpassed reputation for over 30 years and is a top contender in the beauty industry today. As a professional for 26 years, my love and dedication have enabled me to utilize my innovative techniques, unique creativity and craftsmanship to their fullest potential. Specializing in Aveda and embracing their mission statement for the last 13 years is something I am truly proud to be a part of. The beauty industry found me at the early age of five, and I love every minute of it. I am so blessed!

How are you involved with both the community and your customer?

I always donate complimentary haircuts to Ponderosa Little League on opening day and to the entire team at the end of the season. I also provide complimentary haircuts to our local vendors and offer 50 percent off to both new and existing guests the first Thursday of every month.

Who is your role model in business or in life, and why? 

My mom. She’s always worked so hard in life to provide as head of the house, and through this, she has shown me that hard work and determination are what it takes to survive. I love her with all my heart and dearly thank her for her sacrifices in life and teaching me the true meaning of love. 

What’s your favorite place to eat out locally?

Amerikan Ichi – it’s the best sushi and is all-you-can-eat for a really reasonable price.

And finally, customer service is…?

I’ve always stood firm on treating people how I would like to be treated. Always be honest, ethical and sincere; it really makes a difference in one’s life.

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