Wise Villa Winery |  4200 Wise Road  |  Lincoln  |  916-543-0323

Answers by Winemaker Kevin Luther

Describe your business. Did you find it, or did it find you?

I met Dr. Grover Lee when he was first launching his business. When I drove up for the interview, he was planting rose bushes in what is now the entrance to the winery. 

How are you involved with both the community and your customer?

Wise Villa Winery is heavily involved in community events, volunteering our time and wine at fund-raising events for charities on a weekly basis. 

What life accomplishments are you most proud of?

On a professional level, winning Golden State Winery of the Year over the summer was the pinnacle of my career and the history of Wise Villa Winery. It’s still hard to process—it’s the kind of award a winemaker wins maybe once in his career, if he/she is very good and very lucky. I’m only 31, and our winery is less than five years old. For us to win this so early in our careers is just mind-blowing. We’re so honored and grateful. This adds fuel to the fire, and we’re really excited about the upcoming harvest and the opportunity to make even more delicious wines. 

What’s your hidden talent?

I’m a beast on the barbecue. I love getting together with friends and family on a lazy Sunday afternoon and grilling up a storm, cracking open some wine, and enjoying great friends, drink and food. 

What’s your favorite local business other than your own?

I love Loomis Basin Brewery. I mean, who doesn’t love great beer, pizza and cornhole? 

And finally, customer service is…?

Empathy and respect. I love sharing my passion with customers, and we find that our customers share our passion. When we experience hiccups in our customer service, we’re so incredibly thankful that our customers care enough to approach us with constructive criticism. We seek every opportunity to improve. By truly listening to your customer and understanding their experience, you gain perspective on your business and gain an opportunity to improve.