Describe your business. Did you find it, or did it find you?

We are like no other gym or health club in Northern California. We specialize in fat-blasting adult fitness boot camp workouts and youth sports performance training, and also have a complete gym with a full line of commercial quality weight equipment, cardiovascular machines, free weights, and functional training equipment. No other gym or health club provides a fitness environment like we do. Full Throttle Fitness specializes in providing fitness training for the whole family. For the same price as you would pay to have a family membership at a local gym or health club, we provide not only a gym membership but give everyone in the family (over eight years old) unlimited group personal fitness training six days per week. We are the ultimate results-driven fitness training facility in Northern California.

How are you involved with both the community and your customer?

I have been fortunate to help a lot of charities, organizations, and youth athletic teams in many different ways. Whether it is a financial commitment or donating free services, I am always looking for ways to give back to the community.

Why is your staff the best in the business?

My partnership with Vance Mueller of Mueller’s Elite Athletic Training has stimulated and provided great knowledge and energy to the athletic training side of my gym and is a huge part of the success that we are seeing. We don’t just hire anyone. Our personal trainers and strength and conditioning coaches are the very best in the area. Not only are we great at our profession of fitness training, but also everyone brings a high level of energy and customer service each day, to each workout!

What life accomplishments are you most proud of?

The birth of my first child, Sage Melia Pierce, and having an awesome marriage to my wife Emily are the most meaningful accomplishments of my life. Having such a great family makes the daily stress and commitment that comes along with being an entrepreneur such an attainable feat. I am also proud of myself for always staying positive and sticking to my own set of rules when it comes to running a business and creating my own path in life.

And finally, customer service is…?

One of my greatest enjoyments…and it provides a high return on investment.

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